What Is Internal Social Media?
Enterprise Social, the Social Business, the Social Organization are all buzzwords for a very simple concept which is the use of social media internally in your organization. At VIZulocity, we are one of the few companies that has deep experience implementing an internal social media strategy to help organizations achieve the benefits of the network effect on productivity, efficiency, and business results.
Internal Social Media breaks down the boundaries between individuals and between teams in your organization. It helps build a powerful network of information sharing that fosters improvements in virtually every aspect of enterprise class organizations. And it’s all built on the latest technology.
But you need to do more than just deploy technology. You have to put a management framework in place. You need to change how you communicate and create an integrated plan to manage your communication. We have the answers to all of these questions. Contact us and find out how to implement an internal social media solution for your organization.
Internal Social Media promises to revolutionize how companies communicate internally. Here are some examples:
From newsletters to blog posts
The team newsletter which has been traditionally sent out in a large, complex, bandwidth eating email that is opened and ready by less than 1% of recipients is being replaced by a blog post that is read by 10% of the organization. Blog posts are more persistent than emails, which makes the message easy to find and refer to later. It does not hog bandwidth because only those who read it use the bandwidth. Blog posts generate actionable data about who is reading the post and what they are doing as a result of the post, which helps you develop better communications for the future. And most importantly, it starts a two way conversation whereas most emails are just a one-way conversation.
From “tribal networks” to social networks
Traditionally it takes months to learn who everyone is on a team and years to build your personal network in any organization. The constant search for “who does that” and “who knows about X” is at the core of every project. Internal social networks built on Facebook-like platforms such as Yammer can remove this obstacle and help your employees build richer, more meaningful networks, in less time, and share them with their co-workers.
An unbroken journey
It is much easier with social media to create an integrated journey for your employees. A blog post with important information is posted. A short email is sent. Using micro-blogging, people “tweet” about the post to their social networks which drives more traffic to the post. And comments are posted, people take action, and the whole organic experience creates an unbroken journey for your employees.
Security, privacy, and governance
Most internal social networks today are built on external tools such as twitter and Facebook. This exposes the organization to increased risks such as loss of data, intellectual property and quite frankly is hard to manage. Let us show you how using our tools and framework you can get all of the benefits of internal social media without any of the problems associated with external social media.